Décor show is a platform for the industry

KwaZulu-Natal’s leading décor, design and lifestyle exhibition is the place to do business in 2016.

So much so, in fact, that research proves that the vast majority of the show’s trade visitors come with the specific intention of finding new products and services.

According to studies, a resounding 86% of the industry professionals visiting the show come to source the very latest products and services, either in the sector relevant to their own businesses or across the entire design industry.

What’s more, the data indicates that half of the attending trade buyers have sole purchasing responsibility, while 40% share that responsibility jointly.

Decorex Durban, which takes place from March 18 to 21 at the Durban Exhibition Centre, is considered a premier showcase of the province’s leading designers and a great place to pick up on the hottest new industry trends.

This year’s theme – “Take It Home, Make It Home” – is further proof that Decorex 2016 promises its slew of new and
returning visitors – be it consumers or industry professionals – not just infinite take-home products, but also the trend-led inspiration and ideas required to make these sought-after treasures work in an individual environment, within a particular lifestyle or in seamless
unison with a brand’s unique values.

“Decorex Durban provides the ultimate platform for professionals to raise their brand’s awareness among the trade, forge new contacts with top industry figures, as well as to sell directly to a consumer audience,” said Sian Gutstadt, Portfolio Director of Decorex SA.
“The show gives interior designers, decorators, furniture and furnishing buying groups and retailers the chance to see and buy hundreds of new products, learn the latest industry developments and network with like-minded professionals, all under one roof,” she added.

For exhibitors, not only does Decorex Durban create brand awareness and reinforce existing business relationships as well as customer loyalty, it also provides the opportunity to take advantage of the massive media exposure the show generates and, ultimately, to position oneself at the heart of an influential network of some of the country’s greatest designers, entrepreneurs, retailers and
thinkers.

Trade registration for Decorex Durban 2016 is now open at www.decorex.co.za, offering complimentary access to the show for all members of the décor, design, construction and allied industries who pre-register on the Decorex SA website.

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