Training iLembe entrepreneurs

The Vuthela iLembe LED Support Programme recently organised an entrepreneurship training programme for a group of 20 young entrepreneurs.

The training included a four-day boot camp covering basic business operations such as licensing, business plans and marketing.

The participants will now undertake a six-week mentorship programme aimed at growing their businesses.

According to Lindokuhle Tembe, an economic development consultant at the Goshen Entrepreneurship Hub who facilitated the training, prevailing economic conditions and the high rate of unemployment in the KwaDukuza region make it necessary for young people to consider entrepreneurship as a viable option to formal employment.

Tembe further emphasised that entrepreneurs who offer goods and services that meet the real needs of their communities have a greater chance of success if they have appropriate training and skills.

The mentorship programme will involve one-on-one practical training and site visits aimed at helping each entrepreneur establish milestones for their business and develop strategies to ensure sustainability.

The training will focus on operations, branding, marketing and developing a digital presence to enable the entrepreneurs to take their businesses to the next level.

One of the trainees, Zamani Mthethwa, started a small car wash operation after an accident left him confined to a wheelchair. He is now the owner and operator of Emoyeni Car Wash-Restaurant-Pub, a lifestyle and leisure centre he created from scratch.

Mthethwa said the training programme has taught him many critical skills, including the value of discipline and teamwork in business operations and adding more revenue streams in line with the leisure concept he has created.

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