Festive cheer flowed as freely as the champagne at Sheffield Beach’s Christmas Fair with Flair, where shopping came with a generous helping of goodwill.

The 74th edition of the Christmas Fair Fund’s popular annual fundraiser will support much-needed community projects across the North Coast.

The three-day event offered everything from festive décor and freshly baked goods to jewellery and homeware.

Live music added to the atmosphere, while visitors were treated to complimentary champagne courtesy of Lalela Estate.

Christmas Fair Fund chairperson Gaby Lyle was delighted with the turnout.

“We have had people come from all over to attend, from Hillcrest, from Johannesburg and even from Mauritius,” said Lyle.

Regular vendor Sarah McAlister of Nordic Collection said the fair never disappoints.

“Always amazing. I am always impressed by the people and the variety of stalls.”

First-time vendor Penny Chinner of Green Goddess was equally enthusiastic.

“It’s been lovely talking to the ladies and people coming in. It is great to be part of this fair as it allows us to give back to the less fortunate.”

Lyle, a member of the fund for the past 43 years, thanked the vendors and volunteers who work throughout the year to make the event possible.

“It has been an honour to see first-hand the difference the funds raised make in our disadvantaged communities,” she said.