In relation to the article on outdoor advertising, the municipality provided the complete by-laws for outdoor advertising.
The regulations and exceptions are as follows:
Newcastle Municipality Outdoor Advertising Policy and By-laws: Applications for council’s approval for advertising signs and hoardings.
1. No person shall display or erect any advertising sign or hoarding or use any structure or device as an advertising sign or hoarding without first having obtained the written approval of the Council or its duly delegated officials.
2. In considering an application submitted in terms of sub-clause 1 above, the Council may, in addition to any other relevant factors, have due regard to the following:
(a) No advertising sign or hoarding or copy should be designed or displayed such that:
(i) It will be detrimental to the environment or to the amenity of the neighbourhood by reason of size, intensity of illumination quality of design or materials or for any other reason;
(ii) It will constitute a danger to any person or property;
(iii) It will display any material, which in the opinion of the Council is indecent, suggestive of indecency, prejudicial to public morals or objectionable;
(iv) It will obliterate any other signs;
(v) It will in the opinion of the Council be unsightly or detrimentally impact upon a sound architectural design.
(b) The size and location of a proposed advertising sign or hoarding and its alignment in relation to any existing advertising sign or hoarding or the same building or erf and its compatibility with the visual character of the area surrounding it.
(c) The number of signs displayed or to be displayed on the erf concerned and its legibility in the circumstances in which it is seen.
(d) The sign, if not appropriate to the type of activity on or zoning of the erf or site to which it pertains should be considered on its merits in terms of the South African Manual for Outdoor Advertising Control (SAMOAC) guidelines.
