Chery reports stellar performance in its first year in SA
Not only has the Chinese brand become a part of the top 10 brands in SA, Chery reports selling 1.2 million vehicles globally in 2022!
It’s Chery’s first year operating in South Africa and what a year it has been.
“South Africa has made a significant contribution to Chery’s global sales success,” says Tony Liu, the executive deputy general manager of Chery South Africa.
Of the 1.2 million new models sold, more than 450 000 units were exported from China making Chery one of China’s most notable exporters and ranks second overall with a domestic sales spike of 28.8%, which is even more impressive considering the domestic average sits at 2.1%. In South Africa, Chery has sold over 10 000 units in its first year and cements the brand as of the best performing new brands in the local market. Chery reports that it saw a new record for global monthly sales which saw a total of 101 379 vehicles and recorded an export of over 50 000 units in one month. For eight months Chery has seen sales ranging in the 100 000 mark an has used this to predict another record setting sales year in 2023.
“Our customer-centric focus is the reason our dealer footprint now spans every province in South Africa. We currently have 76 appointed dealers to better support our growing customer base and to improve accessibility to this amazing brand” explains JayJay Botes, the national sales manager for Chery.
The latest offering in Chery’s local offerings is the Chery Tiggo 8 Pro Max which quickly garnered a significant following and demand. Soon the firm will unveil a new generation and segment of vehicles that will introduce a healthy dose of quality and performance into the lineup.
“We will soon announce the introduction of the OMODA range of vehicles, which will introduce Chery quality and performance to a whole new segment of the market. These and other innovations in our Tiggo Pro range are sure to help maintain our sales momentum in 2023,” concludes Botes.
