Brendan Seery
Deputy Editor
2 minute read
13 May 2021
7:50 am

WATCH: Does Mourinho have a future in acting after Roma? He definitely has the confidence

Brendan Seery

KingJames group recently launched Sanlam’s new positioning – Live with confidence, roping in one of the most confident men in all of sports.

Jose Mourinho. Picture: Clive Brunskill/Getty Images.

When you’re making a brand ad for one of the biggest, most iconic names in the South African, and African, insurance and financial services sector, it almost goes without saying that you go big or go home. Cape Town ad agency KingJames Group SA went big for client Sanlam by getting global football star coach José Mourinho to be the face of a new campaign across all media platforms. Mourinho is regarded as one of the most successful football coaches in history, with a haul of silverware second to none. KingJames group executive creative director Matt Ross said the brief...