Basadi winner breaks musical barriers
Tholsi Pillay has won Artist Manager of the Year at the 2025 Basadi Awards, celebrating over 20 years of championing artists behind the scenes.
Ferndale Ridge resident Tholsi Pillay has been named Artist Manager of the Year at the 2025 Basadi in Music Awards, a major moment in her 20-year journey in the music industry.
She called the win a celebration for everyone working behind the scenes in music. “This recognition is not just a personal milestone; it’s a celebration of every hard-working, passionate individual working behind the scenes to bring artistry and vision to life.”
Raised in Shallcross, Durban, Pillay grew up in a close-knit family where music was part of everyday life. Her parents, Ruthie and Vigee Mudaly, worked hard to support their family. “My dad was in maintenance, and my mom worked at a framing company. My sisters and I studied through correspondence while working.”
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Pillay first pursued a career in human resources, working at the Bargaining Council for the iron and steel industry, but her path changed when she met flautist Wouter Kellerman, over 30 years ago.
Their friendship led to a partnership that saw her leave corporate work to manage his music career full-time. Together, they built an independent global platform focused on artistic excellence and integrity.
She said the early years were tough. “I often felt overlooked or underestimated, especially because we weren’t backed by a major label.”

She pushed forward, using strategic thinking, people skills, and hard work. The results speak for themselves, Grammy wins, Billboard-charting albums, and supporting stars like Zakes Bantwini, Nomcebo Zikode, and several South African choirs, including one that reached the finals of America’s Got Talent.
Pillay says her biggest inspiration remains her parents. “Their values, humility, discipline, and selflessness continue to guide everything I do.”
She also credits Kellerman, calling their partnership: “Grounded in mutual trust, creativity, and shared purpose.”
Looking ahead, Pillay says more music and global performances are on the way. She also wants to focus on mentoring young creatives and helping more South African talent reach global stages.
To young girls and women, she offered a strong message: “Believe in yourself. You are stronger, more capable, and more powerful than you know. Work hard, stay true to your values, and don’t let your circumstances define your future.”
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