90 percent local music play on SABC
JOBURG - After months of speculation, it is now official that the South African Broadcasting Corporation (SABC) will implement what is now being called the 90 percent quota
The SABC has confirmed that they intend to play 90 percent of local music across their 18 radio stations, which also includes a stipulation regarding their television channels, effective 1 June.
Just four months ago, this information was leaked by a local newspaper who attained the information from an internal source at the SABC – information that was quickly denied by the corporation.
It was reported by Independent Online that SABC spokesperson Kaizer Kganyago has explained that the music to be played will be pulled from all genres, with a special focus placed on gospel, kwaito, jazz, reggae, as well as local industry legends and upcoming artists.
The SABC television channels have stipulated that they will use only local music as fillers between programmes.
Trending on Twitter under two hashtags, the Johannesburg Twittersphere has met the new decisions with mixed reactions.
While some are excited about being indulged with music from our own, others have expressed concern about the quality and diversity of the music that audiences will receive.
If you want to listen to Lemonade buy it. from today #LocalMusic #LocalisLekker #SABC
— Nathi Thobela (@Thobela0404) May 12, 2016
@Lotusfm so sad and disappointed with SABC. 90 percent local —-what nonsense!!
— Neeta .A (@neeta2amaidas) May 12, 2016
If you don't like local music you can always listen to @947 who will continue to play no more than the 20% required by law #SABC #SAMusic
— Etienne Shardlow 🇿🇦🏳️🌈 🇵🇸 (Parroty) (@EttySh) May 12, 2016
90% of SA music on all SABC Radio stations neh..
I wonder what will happen on @METR0FMSA every Sunday??Are we being tested or what?
— Cllr Sandy K Mbuvha (@skmbuvha) May 12, 2016
Cheers to #LocalMusic taking over the radio waves.
— Jägermeister South Africa (@jagermeistersa) May 12, 2016
https://twitter.com/Vasha_T/status/730683576396750848
#localMusic album sales/digital will finally grow in SouthAfrica
— IG: mooimatt (@1MattSA) May 12, 2016
Kganyago also explained that the SABC will evaluate the effects of the decision on local markets and make an informed decision moving forward.
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