Boston Media House public relations students raise money in GBV awareness drive
Third-year PR students at Boston Media House Sandton took a powerful stand against gender-based violence with a month-long campaign that blended advocacy with hands-on learning.
In a remarkable show of student leadership, compassion, and social responsibility, third-year public relations students at Boston Media House Sandton raised R4 000 in support of People Opposing Women Abuse (Powa) through their Shatter Norms: Hands Should Hold, Not Hurt campaign.
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The month-long initiative aimed to raise awareness around gender-based violence (GBV) while equipping students with real-world public relations and event management experience.
Activities included raffles, dialogue-driven broadcasts on Boston Broadcasts campus radio, and engaging awareness drives that culminated in an emotional and impactful Powa day event.
Highlights of Powa day included a heartfelt candle-lighting ceremony in honour of GBV victims and survivors, stirring poetry readings, and energetic live performances that united the campus community in solidarity.
Powa CEO Fatima Shaik, who delivered a keynote address, praised the students’ efforts. “Young people hold the power to transform our future. By challenging harmful attitudes, speaking out, and educating themselves and others, they can stop GBV before it begins. Campaigns like this show that ending GBV starts with awareness, courage, and the collective action of today’s youth.”
Student counsellor Thembelani Nyathi also added depth to the campaign by addressing the less visible aspects of GBV and dismantling harmful stereotypes, leaving students both informed and empowered.
More than just a fundraiser, the campaign gave students practical exposure to media engagement, sponsorship outreach, and advocacy strategy. The participation of second-year PR students as volunteers showcased the spirit of mentorship and collaboration that Boston Media House is known for.
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PR3 Class of 2025, Itumeleng Rantla, Nolo Lekgothoane, and Nonhlanhla Mtshonyane said: “This campaign pushed us out of our comfort zones. It showed us that PR isn’t only about building brands and hosting events; it can also be a tool for real change. Raising funds and awareness for Powa proved that, even as students, our voices matter and we can spark important conversations.”
PR lecturer Claire Jackson-Bernardo echoed this, saying: “The PR3 Class of 2025 proved that by working together, and learning along the way, meaningful change is possible.”
The campaign was generously supported by Benmore Shopping Centre, Sorbet, Sorbet Man, Mr D, Empire Entertainment, Cannafrica, Drinkerbell, Nevin Sher, and The Diamond Guy, who donated prizes and vouchers to boost fundraising efforts and demonstrated corporate support for student-led activism.
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