ENCA reports that PriceCheck said the majority of shoppers on PriceCheck were women.

According to PriceCheck, most shoppers that visited the site were from Gauteng, followed by Western Cape and Kwazulu-Natal.

“Last year’s data showed that consumers spent money on electronics such as TV sets, smartphones and large appliances such as washing machines,” according to Kali Moahloli; Head of Sales and Retail at GfK South Africa.

GfK’s consumer study shows “December is still the month most consumers shop for gifts for family and friends, while November is the month to spoil themselves. South Africans have spent a tough year holding back on discretionary spending. Many consumers are now looking to indulge themselves.”

Moahloli predicts this year’s Black Friday might not be as huge as the past three years.

“Black Friday has become an important revenue driver for brands selling big-ticket items in a market where consumers are looking for value before they commit to a purchase. Despite a tight economy, we predict robust performance for the technical and durables goods sector over November 2019, though growth might not be as impressive as it was in 2016, 2017 and 2018 because the baseline is so much higher.”