VANDERBIJLPARK – Renowned shopping destination, Vaal Mall together with Premier, Goldkeys International and FoodForward SA joined hands in feeding dozens of communities.

Through the ‘Share More Meals Made With Love’ campaign carried out on Mandela Day, the entities applied the spirit of unity and compassion throughout the Vaal community.

Driven by the desire to alleviate food insecurity, the initiative has successfully collected enough food items to make 18 711 meals, which will be distributed to eleven local organisations in the Vaal area in the coming weeks.

Speaking to Sedibeng Ster, Sibongile Mooko, Marketing Executive at Premier said the campaign aims to lighten the burden of the tough economic times for consumers by providing staple combo deals at discounted prices and through a drive to collect food for those in the community who are struggling to afford it.

“We believe in the power of collective action and the ability of our community to create meaningful change. At Premier, we are dedicated to earning the right to operate in our communities. The campaign has allowed us to foster a sense of unity and empower individuals and organisations to make a positive impact in the lives of others. Through this initiative, we are addressing food insecurity head-on,” she said.

Leading up to Mandela Day, the campaign successfully collected non-perishable food items, which were then packed at the Vaal Mall centre court on 18 July to be distributed to communities surrounding the mall.

“The overwhelming response and support from Premier, the community, and Vaal Mall partners have been heart-warming,” said Andy Du Plessis, managing director of FoodForward SA.

“We are proud to have been part of this initiative, supporting the community and creating opportunities for those in need to enjoy nourishing meals,” he added.

Premier and Goldkeys donated 4 475 kg of essential food items to benefit residents facing difficult times.

This donation is part of a national campaign for brands Iwisa No.1, Snowflake and Golden Delight.

Carla de Villiers-Malan, Marketing Manager at Vaal Mall said “The power of partnerships shines through as we witness the incredible generosity and support from all our partners and the Vaal community.

“Through collaborative initiatives like these, we have the ability to join forces and create a positive impact in the lives of our fellow Vaal residents,” she said.