South Coast in the spotlight at international expo
It is the largest trade show of its kind worldwide, attracting more than 250 000 European tourists looking for new adventures.
Roland and Beulah Mauz from African Dive Adventures, based in Shelly Beach, engaged with keen international tour operators and ocean enthusiasts at the recent marine-based trade show, Die Boot Messe, held in Dusseldorf, Germany in January.
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The 50th edition of the trade show was hosted across 17 halls, showcasing everything from boats through to dive sites and fishing equipment.
It is the largest trade show of its kind worldwide, attracting more than 250 000 European tourists looking for new adventures.
The couple distributed flyers and highlighted the many aquatic adventures offered on the South Coast, including the annual Sardine Run, whale migration, and the Protea Banks and Aliwal Shoal dive sites.
They also outlined the world-class accommodation facilities and unique hinterland experiences on offer.
CEO of Ugu South Coast Tourism (USCT), Phelisa Mangcu, said this exposure was key to attracting international tourists to the region.
“USCT aims to boost our leisure and business tourism offerings beyond South African borders, and well-attended events such as Die Boot Messe serve to achieve this.”
Commenting on the experience, Roland said: “We highlighted the amazing tourism sites and infrastructure we have on the South Coast, publicising the region as one of the top holiday destinations for marine eco-friends and shark-diving enthusiasts worldwide.”
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