Fortuner records its highest sales for year

The Fortuner, which has just been refreshed in November, has been a firm favourite in SA since introduction to the local market in 2006.

However, the country’s favourite bakkie – the Hilux – posted almost double that of the Fortuner figures with 2 913 vehicles sold in November, thereby claiming the spot for the best-selling model in the country last month.

Reflecting on the November sales, the National Association of Automobile Manufacturers of South Africa (Naamsa) says although the gradual monthly gains in sales growth by volume in the new vehicle market continued, the year-to-date situation remained depressed.

Aggregate domestic sales at 39 315 units reflected a decline of 5 355 units, or 12 percent, from the 44 670 vehicles sold in November last year.

However, sales for Toyota South Africa Motors (TSAM) at 9 441 posted a marginal increase of 1.3 percent (117 units) when compared to the corresponding month in 2019. TSAM’s sales also translated to a market share of 24 percent.

The company’s light commercial vehicles (LCV) segment continued its strong run – posting 4 782 units (42.5 percent market share).

Other than Hilux, the other consistent leader in the LCV segment, Hiace, sold no less than 1 439 units in November.

With 4 470 units sold in November, TSAM’s passenger sales accounted for 17.4% of the local industry market share.

In addition to the Fortuner’s stellar performance in the category, the Starlet posted 947 units, while the Etios and RAV4 posted 382 and 308 units apiece.

HAVE YOUR SAY

Like the South Coast Herald’s Facebook page, follow us on Twitter and Instagram