Perfume entrepreneur to exhibit in London

Luyanda Cele of the Esayidi TVET College Entrepreneurship Hub will be exhibiting his small and emerging business at the internationally renowned Tones of Beauty Exhibition in London, United Kingdom, from July 1-2 July.

“I am looking forward to showcasing my business on an international stage. The name of my brand is Edison Guvari, which is luxury perfumes that I produce and sell at affordable prices” said Cele.|

The hub’s manager, Jobina Mark, congratulated Cele, the Director and CEO of Chiyas Legacy Pty Ltd, on his achievement.

“As an incubated entrepreneur supported by the hub, he continues to showcase the potential of township and rural enterprises on a global stage. The hub remains committed to supporting entrepreneurs through business development services, mentorship, market access opportunities, and strategic partnerships that enable businesses to grow beyond local boundaries,” said Mark.

According to Cele, through market research he found limitations on replicated luxury scents which are typically less expensive, but which frequently sacrifice authenticity and quality.

“As a solution, I want to offer my own unique South African product with an African scent,” said Cele.

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