The Herald has introduced PixzAR as a way to bring the paper alive, combining digital and print in ways only modern technology could bring about.
It’s incredible how far and fast things have evolved.
I can remember seeing a fax for the first time. The year was 1990, I was in matric, and the Natal ‘Banana Boys’ had just famously beaten the Blue Bulls in the Currie Cup final.
Back then that was our ‘World Cup’ in a sense and it set off scenes of celebration among rugby fans that were quite extraordinary.
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Anyway, the aforementioned fax involved a banana and a bull and was funny for everyone except Naas Botha and Blue Bulls fans.
The fax is now pretty much obsolete and a few of our younger journalists, in their 20s, gave me a funny look when I told the story.
One remembers his father sending and receiving faxes, another has never sent a fax.
At the time it was spoken about as something truly revolutionary, or so it seemed.
When I joined the Herald in 1996, black and white photos were the order of the day, with colour prints for front page and only used inside if an advert carried colour.
Then came the digital camera, followed by so much more.
The modern cellphone is an extraordinary piece of equipment.
You can be in contact with someone in the US, Australia, UK and pretty much anywhere in the world at the same time, sending photos, videos in the blink of an eye.
I can also remember the brouhaha when the Banana Boys became the Sharks.
Wow, was there an outcry. How could anyone dare suggest the beloved Banana Boys be known as anything else?
Times had changed and the name change became a permanent thing.
Now it seems almost silly that the team was named after a fruit.
In the same way, print has been around for a very long time, but in the past decade or so has had to adapt at a rapid rate.
We hope that PixzAR, with its cutting edge technology, will provide readers of the Herald who may not go online with something extra and exciting.
Times have changed and we all need to keep up.
For more details on this, and for the chance to win a stay at the Wild Coast Sun Casino and Hotel Resort, see our in-house advert on page 14.
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