Blood donor heroes sought
The campaign will focus on raising awareness about the importance of regular blood donations, encouraging first-time donors to make donating a lifelong practise.
To significantly bolster blood donations, the South African National Blood Service (SANBS) recently launched a summer campaign.
Thandi Mosupye, SANBS’s senior marketing manager, said as South Africans gear up for the festive season, the organisation recognises the increased demand for blood products during this period.
She said the summer campaign has a mission to exceed South Africa’s current blood donor base of 1%.
Mosupye said by raising awareness, boosting blood collections, retaining regular donors, and engaging the youth, they aim to safeguard blood reserves that are crucial for emergencies and routine procedures.
“The campaign will focus on raising awareness about the importance of regular blood donations, encouraging first-time donors to make donating a lifelong practice, and educating the public on the reciprocal benefits of giving blood,” she said.
She described first-time donors as the lifeblood of the SANBS summer campaign, saying that they represent a vital component in expanding South Africa’s blood donor pool beyond the existing 1%.
Mosupye said SANBS wanted to tap into the enthusiasm and potential of first-time donors, while cultivating a culture where donating becomes a lifelong habit.
She said the focus on new donors is not just about a one-time contribution.
“It is about ingraining the value of regular donation as a routine part of life. Through targeted outreach and educational efforts, the campaign seeks to ease any apprehensions and emphasise the profound impact each donation has, encouraging individuals to continue supporting their communities for years to come. Emphasising community engagement, SANBS aims to inspire young South Africans aged 16-24 by drawing attention to the rewarding societal contribution that blood donation provides,” said Mosupye.
She added that their efforts will go far beyond the summer campaign by continuing into the year at school and tertiary institutions nationwide.
“We invite young South Africans to become heroes by donating blood. Through this act, we foster a culture of giving that transforms lives and strengthens our healthcare system,” she said.
To donate, contact 080 0119031 or visit www.sanbs.org.za
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