TO celebrate 50 years of great heritage, Toyota has kicked off the new year with a sleeker model to augment the model’s iconic status.
One of the most difficult questions to answer in the automotive industry is, what makes a really great car? The consensus on the topic is as elusive as flying saucers.
But Toyota would put the Corolla forward as one of the best nameplates ever manufactured. There are many reasons for this.
Now well into its eleventh generation, and more than 50 years since being introduced onto the market, there is no doubt that Toyota has had enough time to perfect the Corolla recipe.
Not only does it remain the world’s best-selling nameplate in automotive history, it’s still one of the most popular vehicles in the Toyota line-up.
And, as Glenn Crompton, Toyota SA Motors’ vice president of marketing, points out: “One of many reasons South Africans have always loved Corolla is because it has continually delivered on being an affordable, reliable, family car over the past 40 years. The 2017 model features an even more prestigious exterior design, and there has been a strong emphasis on enhancing its sensory quality in the cabin.
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