‘Total focus’ key to truck success for Hino Shelly Beach
Not only did Hino Shelly Beach win the overall Dealer of the Year award for the first time in 2017, but it also won the Customer Experience award for the second year in a row.
A total focus on people, be they customers or members of the team at Hino Shelly Beach, is the reason for the ongoing success which culminated in the dealership being awarded the title of Hino Dealer of the Year for 2017. So says the dealer principal Gansen Chetty.
“I believe in always having a friendly approach in dealing with people and have promoted this philosophy internally, telling my team that if we have good relationships with all our customers, suppliers and our own team members then the awards will follow. You reap what you sow, and this is what has happened. I also believe that dealing with difficult customers and their problems makes one stronger.”

Gansen Chetty, who joined Hino Shelly Beach, part of the Halfway Group, as dealer principal in March 2014, has a history with Hino trucks going back to 1997 when he was employed as a salesman by Hino Pinetown.
Not only did Hino Shelly Beach win the overall Dealer of the Year award for the first time in 2017, but it also won the Customer Experience award for the second year in a row.
Other awards went to Hino Shelly Beach team members, with Grant van Vliet taking the national award for parts marketing, Vinny Naidoo being awarded Hino Knight of the Year, while Vinny and his colleague, Marlan Chetty, who is also a Hino Knight, were presented with Ruby Awards for selling more than 50 trucks each in 2017.
ALSO READ: Excellence awards stack up for Halfway Toyota Shelly Beach
Subsequently Hino Shelly Beach has received a Diamond Arrow award from PMR Africa after being rated the best commercial vehicle dealership in the South Coast Region of KwaZulu-Natal. The survey is conducted over 12 months and respondents are CEO’s, managing directors, business owners, company directors and managers as well as senior government officials based in the region.
“We owe everything to our customers and always strive for 100 percent ratings from them in the quarterly Scott Byers Comparative Customer Experience surveys. We are fortunate in having a devoted and professional team at the Hino SA head office in Sandton who provide us with excellent support. In addition, we have the full backing of the Halfway Group, especially the CEO, George Baikie, and the financial director, Rob Newton,” said Chetty.
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