February 19: On This Day in World History … briefly
As a young businessman, Kellogg started out selling brooms, before moving to Battle Creek, Michigan, to help his brother John Harvey Kellogg run the Battle Creek Sanitarium.
1906: Corn ‘flakes’ for breakfast
A new kind of ‘instant’ breakfast went on sale in the US on this day. The Battle Creek Toasted Cornflake Company of Michigan sold boxes of twice-baked wheat flakes – just add milk and sugar.
The company’s founder William K Kellogg helped to develop the ‘new’ flakes 30 years previously with his eldest brother Dr John H Kellogg at Dr Kellogg’s sanitarium at Battle Creek.
Dr Kellogg, a Seventh Day Adventist, used the flaked cereals as a vegetarian health food for patients with mental illnesses. He further claimed that the flakes would help curb the sex drive, but the advertisement his brother Will launched failed to mention that.
Most notable historic snippets or facts extracted from the book ‘On This Day’ first published in 1992 by Octopus Publishing Group Ltd, London, as well as additional supplementary information extracted from Wikipedia.
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