CEOs urged to get into a wheelchair for Little Eden
For 58 years, Little Eden Society has been dedicated to providing care, support, and advocacy for individuals with intellectual disabilities, including those who rely on mobility aids. Their programmes focus on improving the quality of life, providing education, healthcare, and helping residents live with dignity and respect.
The Little Eden Society is excited to announce the eighth annual CEO Wheelchair Campaign – “Ride a Mile in My Wheels”, launching with an exciting event at the East Rand Mall Food Court on February 28.
March is Intellectual Disability Awareness Month and CEOs and business leaders are invited to join this powerful campaign and spend a full workday in a wheelchair to raise awareness and funds for children and adults with profound intellectual disabilities at Little Eden.
Little Eden aims to raise R1.5m to support 300 residents who have profound intellectual disabilities.
A significant 71% of Little Eden’s residents rely on wheelchairs and 68% come from underprivileged or abandoned backgrounds.
“We are proud to have CEOs like Jorge Mende, CEO of Cell C, and Adrian Gore, CEO of Discovery Limited, supporting the campaign this year,” said Ann Coetzee, CEO of Little Eden.
Launch at East Rand Mall
The launch will take place from 07:00 to 18:00, with the following fun-filled activities:
• CEO wheelchair race: Watch local CEOs and business leaders, including Little Eden’s CEO, Ann Coetzee, race through the mall in wheelchairs, giving a unique glimpse into the daily struggles of individuals who rely on mobility aids.
• Live feed: The race and other activities will be streamed live, allowing people to join the excitement virtually.
• Meet Little Eden’s residents: Meet the residents whose lives are directly impacted by Little Eden’s programmes.
• Make a donation: Donate on-site or online and stand a chance to win a high-performance driving course, generously sponsored by MasterDrive.
How you can get involved
Sign up by contacting Nadine Mason at ceowc@littleeden.org.za or 076 338 5478.
Participating donation: Donations of R55 000 (business leaders), R35 000 (SMEs), or R15 000 (individual professionals).
Challenge another CEO: After participating, challenge other CEOs or business leaders to join the cause and make their own impact.
Share your experience: Participants are encouraged to document their day in a wheelchair with photos or videos, which will be featured on Little Eden’s social media and website.
Additional campaign incentives: Participants will have the opportunity to win a hi-performance track experience sponsored by MasterDrive.
Everyone who donates or participates will be invited to the closing event at Little Eden in Edenvale on March 28 where prize winners will be announced.
