THE world’s love of blue has remained strong since the Middle Ages. Both men and women like it. It’s a symbol of trust, loyalty, and dependability.
Blue was revealed as the top choice in surveys in 10 countries covering four continents.
In the UK, 33% of those surveyed said it was their favourite colour, the highest level out of all countries listed.
Even in Indonesia, where it had the fewest fans, at 23%, it came top by a wide margin.
The psychology of blue
On the whole, blue is perceived as trustworthy, dependable, fiscally responsible and secure. Its strong association with the sky and sea make it serene and likeable. It evokes stability and inspires trust.
Not all blues are created equal though. A search of the Pantone colour chart reveals 434 colours with the term ‘blue’ in the name.
The Colour Matters’ website offers meanings on the different shades of blue.
Source: The Independent
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