Dalro embarks on a new chapter for the creative arts in Mzansi

A new chapter has dawned for the Dramatic, Artistic and Literary Rights Organisation (Dalro) and the creative arts industry in South Africa.

This follows the conclusion of negotiations to sell Dalro to a new management consortium that is led by Dalro’s current managing director Lazarus Serobe. The shareholders of the new consortium include Dalro staff and rightsholder associations that are affiliated with Dalro.

Established in 1967, negotiations to sell Dalro were concluded in 2020 after cutting ties as a former subsidiary of the Southern African Music Rights Organisation. Dalro is already tasting the fruits of its new independence having moved into its new premises in Bramley.

The multi-purpose copyright organisation focuses on administering copyright for dramatic and artistic works including plays, musicals and visual arts and literary works such as books, poems, and newspaper articles.
Serobe is a lawyer who was appointed to the position of managing director of Dalro in 2014 and believes the Dalro shareholding change is a significant move. “Dalro has moved from being a sideshow for music composers to being a core area of importance and control for authors, publishers and visual artists.

“The ultimate beneficiaries of Dalro are now the owners of dramatic, artistic, literary and visual art copyrights who get participation and control in Dalro and get to determine its destiny and have a say in how, and under what circumstances their rights get used,” he said.
Dalro’s new offices are located at Waverley Office Park, 15 Forest Road, Bramley.

Details: www.dalro.co.za

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