#Neknominations for a good cause
South African Brent Lindeque turned the game on its head, when he was Neknominated by an Australian friend.
It began in Australia and quickly went viral, #Neknomination.
The social media drinking game involves challengers downing alcohol in bizarre and potentially dangerous ways, posting videos online and nominating others to outdo them.
South African Brent Lindeque turned the game on its head, when he was Neknominated by an Australian friend.
He used his nomination to pay it forward and gave a beggar a meal, while challenging others to do the same.
“Downing a can of beer is easy. Imagine if we all harnessed the power of social media to make a difference in real people’s lives,” said Brent.
Another South African, Nathania de Kock, Neknominated Joost van der Westhuizen and her J9 Foundation colleagues.
Happy to pay it forward, Joost and the J9 team launched the #J9MomentsOfMagic initiative to give people suffering from Motor Neuron Disease (MND) a once in a lifetime experience through the help of corporate sponsorship.
“I have been a sufferer of MND for 41 months and I have first-hand experience of how this disease changes the way you think and your priorities in life,” said Joost.
Stuart MacFarlane, had always dreamed of taking his wife Leoni and their three small children, Amy, Christopher and Duncan, to see the Victoria Falls.
But when Stuart was diagnosed with MND in October 2011, the family finances were quickly absorbed by mounting medical bills.
This Neknomination changes that.
The Bead Coalition, creator of the beaded MND bracelet, has made Stuart’s dream a reality, with an all-expenses paid family holiday to Victoria Falls.
The Bead Co is situated in Linksfield Road.
“Our MND bracelet is a symbol of support, particularly to me, and is inspired by my sister who also fights this disease. I am thrilled to sponsor the first #J9MomentsOfMagic campaign and I hope he will treasure the memories of Vic Falls,” said The Bead Co chief executive officer, Joanne Lapin Thorpe.
