Tips to ensure consumers drink responsibly and in moderation

South Africa has been on lockdown for around eight weeks now, with the sale of alcohol banned during this time.

With government announcing the country will progress to level three as of June 1, the sale of alcohol will now be permitted for offsite consumption only.

While the news is welcomed by manufacturers, suppliers, retailers and consumers, we need to ensure that we continue to combat the spread of the pandemic, and responsible trade and consumption are key elements in this plan.

Below are seven important tips to follow to trade, buy and drink responsibly during these uncertain times.

1. Buy only what you need

Alcohol is for sale at retailers, licensed shebeens and taverns and can be sold from Monday to Thursday between 9am and 5pm. Plan your trips to the stores well in advance and don’t over-buy. It is absolutely critical that shoppers buy responsibly, calmly and in moderation.

2. Avoid crowds

Where possible, purchase beer on available online platforms to ensure you remain safe at home while your beer is delivered to you. As the popular saying goes, ‘There’s an App for that.’ Online platforms also ensure you avoid waiting in long queues and assist with curbing the spread of Covid-19 through contactless shopping.

3. Drink in moderation

Although beer is a drink of moderation with a lower ABV, it should always be consumed in moderation. Consumers must drink responsibly and within reason, in the safety of their homes. Keeping a clear head will mean we all stay safe and act smartly and won’t put ourselves or those around us at risk.

4. Line your stomach – enjoy a meal before a beer

Drinking on an empty stomach is a universally bad idea. To moderate your blood alcohol level, have a meal with your alcoholic drinks or eat foods high in protein, like meat and cheese, before drinking. You’ll enjoy your beer more with a little food in your stomach.

5. Pace yourself – alternate beers with non-alcoholic drinks or water

“Pacing” refers to alternating between alcohol and non-alcohol drinks to ensure you have a lower intake of alcohol over longer periods. By drinking non-alcoholic drinks, such as water and cooldrinks, between drinks, you will not only reduce the effects of alcohol but will be able to enjoy your favourite beer for a longer period. Try some non-alcoholic beers while you are pacing yourself.

6. Consume at home

Licensed liquor outlets are allowed to sell alcohol during certain times of the week, provided all Covid-19 safety protocols are strictly adhered to and that alcohol is not consumed on-site (at the store). A special dispensation has been granted to taverns to operate strictly as off-consumption outlets. So please purchase your long-awaited beer – but drink it at home.

7. Don’t share drinks and sanitise

Please do not share glasses, bottles or cans between yourself and others – this is one of the easiest ways the disease can spread. Remember to wash your hands regularly (for at least 20 seconds) and sanitise the outside of your bottle or cans before drinking from it.

“We all need to do our part and be #ResponsibleTogether. This means retailers and traders need to abide by the law and sell alcohol to persons over the age of 18, implement the Covid-19 safety protocols, such as ensuring shoppers wear masks and practise social distancing,” said Zoleka Lisa, vice-president of corporate affairs at The South African Breweries.

“Customers have an equally important role to play, so please make sure you drink in the safety of your own home and not on the streets, or at a friend?s house.”

Remember, it is not safe to socialise just yet, and in doing so, you’d be putting yourself and others at risk. Together we can support government efforts to flattening the curve by adhering to the Covid-19 rules and regulations.

Issued on behalf of The South African Breweries