New fashion angle for the Durban July

THE Vodacom Durban July Fashion Experience has added a new element to its popular pre-raceday fashion shows with the formalisation of a new category that harnesses some of the best designers to have emerged from the Fashion Experience programme since 2005.

“There are so many Durban designers who have a rich, long running association with the Vodacom Durban July, putting together a category that celebrates what the Vodacom Durban July Fashion Experience has done for them as fashion designers was always going to be a winner,” said Vodacom Durban July Fashion Experience Programme director Tiffany Prior.

She said some were former winners of the pre-raceday competitions, while others have been loyal supporters of the raceday fashion competitions.

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“What they all have in common is they are all amazing and successful designers with deep roots in the Vodacom Durban July Fashion Experience, thanks to the Gold Circle team. The idea was to embrace as much of that history into a special platform that ties into the theme “It Is Time” and we have called it The Timeless Collection,” she added.

The ten designers chosen for The Timeless Collection are Brenda Quin, Hanrie Lues, Katekani Moreku, Leona Pillay, Madelain Clark, Martin Steenkamp, Racine Lyle Meredith Denny, Sibu Msimang, Sadie Bosworth-Smith and Skye Pengelly.

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