IN a significant step toward sustainable urban transformation, Heineken® and the Greenpop Foundation are thrilled to announce the launch of a new green zone at Sisonke City Farm in North Beach last week.

Originally a community-led project initiated during the Covid-19 lockdown, Sisonke City Farm has blossomed from humble beginnings into a thriving urban farm. The farm now features enhanced infrastructure such as a nursery, a water catchment system and an amphitheatre for community workshops and events.

Marking the Durban debut of the Heineken Green Zones (HGZ) project, this green zone is dedicated to creating eco-friendly, accessible spaces in under-resourced communities across South Africa.

This green zone also includes biodiversity gardens with indigenous plants and fruit trees, enhancing food security and sustainable agricultural practices for the community.

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“The Sisonke City Farm green zone does more than green the landscape – it builds community pride and offers hands-on ecological education. Through a closed-loop system that composts local food waste to support new growth, the green zone exemplifies Heineken®’s circular economy principles and directly benefits local hotels and restaurants. This sustainable approach aligns with the beer’s commitment to environmental resilience, bringing lasting value to Durban’s communities,” said Sarah Alsen, founder of the Sisonke Farm.

“This green zone at Sisonke City Farm exemplifies our commitment to making fields green with grass, not glass,” said Bhavna Mistry, senior brand manager for Heineken®. “By working with the local community to transform this area, we’re creating a space that replaces waste with natural beauty and brings new life to what was once overlooked. We’re proud to support Sisonke City Farm in building a sustainable, resilient future for all.

”Local residents have actively participated in the design and construction process, fostering ownership and pride that will sustain the green zone for years to come. By employing local labour and providing hands-on training, the brands have empowered community members to take on a stewardship role, ensuring this green space remains a vibrant, well-maintained asset,” Mistry added.

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“Sisonke City Farm highlights the importance of cross-sector collaboration towards a more just, equitable and regenerative South Africa,” said Chris Nash, Urban Greening project manager.

“Celebrating local champions, supporting and elevating exemplary demonstrations of positive action and grit, even in the hardest conditions, is Ubuntu in action.”

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