Don’t pay for the brand name, pay for the features

Why the Redmi Note 12 series has the best mid-range devices to suit all users

There’s no doubt that the upper mid-range smartphone models entering the market are continuously improving, which comes as no surprise considering the rapid pace of technological innovation.

In today’s world, these budget-friendly smartphones can provide more than enough features, which makes the purchase of a top-of-the-range device seem impractical because both budget and mid-range phones have never been better.

The rapid advancements in technology and the increasing affordability of modern solutions are narrowing the gap between affordable smartphones and their more expensive counterparts, which can cost two or even three times as much. On the other hand, the rising prices of flagship devices are putting people off choosing them, particularly as their features simply aren’t that much better.

Rather than paying for the brand name, it is more important to focus on the actual device and its features. The price of smartphones largely depends not only on their specifications but also on style and brand reputation. Devotees of a particular brand will buy into the fashion statement to a point where they simply must have the latest device, even if their current one is still new, and totally able to do the job.

“Newness tax”

As a result, the most famous brands command higher prices due to their substantial profit margins. Moreover, these prices often include a “newness tax” as flagship devices debut the latest features, and innovations come at a cost. And while those who argue that a brand represents quality, value, and support are not entirely wrong, it is primarily the profit margin in flagship models that contributes so dramatically to their price.

In contrast, the situation is quite different for mid-range solutions. In this market segment, the price and specifications hold equal or even greater importance than the brand name itself. Brands like Redmi offer devices with an attractive quality-to-price ratio, so it is worthwhile to explore smartphones like the Xiaomi Redmi Note 12 series, all of which possess comparable capabilities to models from competing brands that cost two or three times as much.

Redmi Note 12 Pro+ 5G

The Redmi Note 12 Pro+ 5G, for example, features the most powerful camera system within the range, and brings users an extraordinary image quality. It comes fitted with an ultimate 200MP sensor, allowing users to capture every hidden detail in their shots with best-in-class camera resolution.

This device is also packed with cutting-edge software including Xiaomi AI Image Solution, which enables the device to intelligently detect subjects, and features enhanced image quality with computational photography, and accelerated image processing speed too.

For those keen on filming, Xiaomi ProCut feature enables effortless picture composition with AI assistance, bringing more options for editing as well as post-production.  In addition, the Redmi Note 12 Pro+ 5G includes a film camera feature that adds a vintage vibe to photos, perfect for fun social media posts.

Under the hood, it impresses even further. Powered by the high-performance MediaTek Dimensity 1080 processor, the Note 12 Pro+ 5G delivers incredible performances across video and image creation, gaming, and smooth 5G connectivity. It also offers a powerful cooling system for long-lasting performance, with a large 3,000mm total heat dissipation area, allowing users to try a new game on their devices with no issues.

It comes with a large 5,000mAh battery and its Smart 120W HyperCharge is able to charge the smartphone to 100% in a mere 19 minutes, and its Xiaomi Surge P1 chipset helps to boost battery health and overall battery efficiency.

Redmi Note 12 Pro

One down the range, the Redmi Note 12 Pro comes fitted with an AI quad rear camera, along with nine-in-one pixel binning and a dual native ISO. All this incredible technology lets users capture crisp, professional-quality photos and videos in high-resolution with vivid details in every scenario, even in dim lighting. Moreover, it features a film Camera and a ProCut feature for movie-making enthusiasts.

The Note 12 Pro also delivers excellent performance and is powered by Snapdragon 732G with a large 5,000mAh battery and 67W turbocharging so users can browse social media, take photos or videos, or game for hours, without worrying about running out of battery.

Its display is excellent too, with a large 6.67″ FHD+ AMOLED DotDisplay that boasts a 120Hz display refresh rate, to bring smooth scrolling response and lag-free transitions. It also comes with a Dolby Vision and incorporates Dolby Atmos spatial audio technology, to bring a top-class immersive sound experience to users.

Redmi Note 12

Finally, the Redmi Note 12 offers an incredibly bright and colourful AMOLED screen with an outstanding 120Hz refresh rate. One of the best displays in its category, the 6.67″ FHD+ display with DCI-P3 brings a wide range of vivid colours that takes the immersive and fluid experience, to a new level for social media and gaming experiences.

Performance wise, its Snapdragon 685 Mobile Platform, ensures a seamless and efficient multitasking experience in photography, gaming, audio, and streaming. Its up to 8GB of RAM, enables users to easily switch between different apps and perform a range of tasks at the same time with zero lag or delay.  Again, a large 5,000mAh battery and 33W fast charging allows for maximum entertainment enjoyment without having to constantly charge the device up.

As with the other two devices in the 12 series, its camera does not disappoint, with a 50MP triple camera setup that can take amazing photos in all scenarios and every type of light. It also comes with an ultra-wide and a macro camera, and a host of fantastic features and filters.