Vhahangwele Nemakonde
Digital Journalist
1 minute read
22 Jul 2015
12:59 pm

Marie Claire and Euphonik enrage Twitter

Vhahangwele Nemakonde

Marie Claire SA has been under fire for their Women's Month campaign against women abuse, using men in stilettos, including DJ Euphonik.

Men in stilettos for Marie Claire's August issue. Picture: Twitter

In their campaign, in support of Women’s Month, the magazine decided to use men in suits and stilettos in support of feminism.

Randall Abrahams, Gareth Cliff and Maps Maponyane are among the men included in the cover wearing stilettos.

Some people have commended the campaign, thanking the magazine for standing up against women abuse and using men to send that message.

The magazine has, however, received criticism for including DJ Euphonik on the list of men who stand against women abuse. The popular DJ was romantically involved with presenter Bonang Matheba and their relationship ended on a sour note, as Matheba alleged the DJ had physically abused her.

The cover has been criticised for using the “male stamp of approval” to show that violence against women is unjust. Their argument is that they used men and included a man with a history of abuse to validate women abuse, thereby undermining the message of the whole campaign.

In Marie Claire’s post, DJ Euphonik is quoted as saying: “Violence against women is probably the greatest injustice in the world”.

An argument raised in support of DJ Euphonik is that he admitted to his mistakes through his involvement in this campaign.

This is Marie Claire’s video on Instagram:

And the Twitter critics:



Share your thoughts, was Marie Claire right in using DJ Euphonik in their campaign against women abuse?