In their campaign, in support of Women’s Month, the magazine decided to use men in suits and stilettos in support of feminism.
Randall Abrahams, Gareth Cliff and Maps Maponyane are among the men included in the cover wearing stilettos.
Some people have commended the campaign, thanking the magazine for standing up against women abuse and using men to send that message.
The magazine has, however, received criticism for including DJ Euphonik on the list of men who stand against women abuse. The popular DJ was romantically involved with presenter Bonang Matheba and their relationship ended on a sour note, as Matheba alleged the DJ had physically abused her.
The cover has been criticised for using the “male stamp of approval” to show that violence against women is unjust. Their argument is that they used men and included a man with a history of abuse to validate women abuse, thereby undermining the message of the whole campaign.
In Marie Claire’s post, DJ Euphonik is quoted as saying: “Violence against women is probably the greatest injustice in the world”.
An argument raised in support of DJ Euphonik is that he admitted to his mistakes through his involvement in this campaign.
This is Marie Claire’s video on Instagram:
And the Twitter critics:
I will never understand why we need the "male stamp of approval" to show that violence against women is unjust? Marie Claire SA: FAIL.
— Zikhona Valela (@valavoosh) July 22, 2015
There was a time when I absolutely loved Marie Claire's content – in fact I still do, that 'men in heels' campaign is a big sham though.
— Lola (@LolaMonareng) July 22, 2015
I am so glad so many are taking a stand against that ridiculous and insulting Marie Claire campaign. We seriously can't go on like this…
— Bongiwe Tshiqi (@BongiweTshiqi) July 22, 2015
High fiving all the South African homies for challenging Marie Claire on their lazy "put misogynists in heels" gender violence campaigning.
— Zoé (@ztsamudzi) July 22, 2015
Marie Claire's basically saying, "Yeah, we included misogynists and DV-accused to spark debate. Totes our original intention." GAH!
— Love, Kirst ???????? (@KirstyBisset) July 22, 2015
Marie Claire maybe you can use Bill Cosby in any anti-rape campaign you run, after all it's not really about the women with you is it?
— BongiMogale (@Bongi43) July 22, 2015
So Marie Claire has no black women in any decision making role that would have told them about the epic fail feat. @euphonik would be?
— Black Women Be Like (@BlackWomenBLike) July 22, 2015
So Marie Claire doesn't see anything wrong with including Euphonick (sp) in the #MCInHerShoes campaign.
— IG: Sekelotimelly (@SekeloTimelly) July 22, 2015
Share your thoughts, was Marie Claire right in using DJ Euphonik in their campaign against women abuse?