International superstar, Rihanna new advertising campaign for her beauty line Fenty Beauty has come under fire for using a South African artists soundtrack without giving them credit.
The way y’all skin bout to be litty! I hate taking too long for zoom meetings and dem early FaceTimes ????!! Get into this new @fentybeauty #EazeDrop Blurring Skin Tint for that instantly smooth, blurred skin. pic.twitter.com/HeULlwfT1y
— Rihanna (@rihanna) March 26, 2021
Busiswa was less than impressed that the track was remade or sampled which is legal but using her voice on it.
— #MSOTS Out NOW!! (@busiswaah) March 26, 2021
After the release of the ad, Twitter was set alight with many South Africans tagging Rihanna and Fenty Beauty expressing their dismay, saying the local artists should sue despite the song being a sample.
Fenty Beauty has the time to use South African music on their ads but don’t even a single store in Africa? I need Kabza, Maphorisa and Busiswa to sue them because that’s what Rihanna would’ve done.
— Moe (@moesuttIe) March 27, 2021
Pay Busiswa for using her music for your BILLION DOLLAR company. What you did is deeply unethical pic.twitter.com/dcTuLnGmBB
— Simamkele (@simamkeleD) March 27, 2021
— NduMncube (@NduMncube) March 26, 2021
But it seems after much thought Busiswa backtracked on her earlier statements, is unsure if her voice was used and wondered if Sony Music South Africa was aware of this and asked fans not to troll Rihanna.
She said: “…She might not even be personally aware. And sampling music and not paying vocalists is legal practice. Right? @SonyMusicSouth.”
Bangas’xabanisi chomi @rihanna Goodnight Mntase ????????
— #MSOTS Out NOW!! (@busiswaah) March 27, 2021