Entertainment / Celebs And Viral

Batlile Phaladi
1 minute read
13 Apr 2015
6:00 pm

Twitter lashes out DJ Sbu

Batlile Phaladi

Aggressive marketing behaviour landed the South African businessman and radio DJ Sibusiso Leope in hot water after he used the company's air time to promote his energy drink, MoFaya.

DJ Sbu. Photo: Gallo Images/Sowetan/Sibusiso Msibi

Shortly afterwards the South African Bureau of Standards (SABS) denied ever certifying the drink – a statement that caused the public to lash out at the DJ’s misleading advertising.

SABS last week released a statement in which it denied any association with Leope.

In the statement, SABS made mention of a number of companies in the country which had “violated its legislation by appending the SABS mark of approval on their products without going through the proper certification process”.

“One such company, which has been active on the issue of the SABS mark of approval on social media, produces the energy drink, Mofaya,” Frank Makamo, an executive responsible for certification explained.

Several people took to twitter that DJ Sbu’s lies had let them down.

Tweets:

* Chappies ‏@pikenen I don’t think the problem is that #MoFaya is not sabs approved but rather that #DJSbu misled us by displaying the sabs logo illegally.

*Banksterlicious ‏@MsMomoSays#DJSbu But why did he have to lie or fabricate facts? Lots of black business people have gotten ahead in an honest manner.

*Zweli Ndhlovu ‏@JustZweli Thanks #DjSbu… U’ve just help perpetuate the stereotype that black businessmen are unethical, want shortcuts & pull race card when caught.

*Princess Letsie VIII ‏@moregish Eh, mh, uh but how is #DjSbu hustling when he may be putting the lives of people in danger by pretending his drink has been #SABS approved

*Humanist ‏@Melusi_MD For all we know, #MoFaya could be unsuitable for human consumption. But no, we’re haters.