WITH job opportunities limited these days, many people are turning to content creating to earn a living. For others, the freedom of being their own boss and working on their own terms has drawn them to the world of digital influence.

Recently a launch for The Purposefully Influencing Awards was held at Radisson Blu Hotel in Umhlanga.

Started by Durban resident Pearl Holdstock, the aim is to celebrate individuals who are using social media with intention.

Among the nominees was 12-year-old Elihle Shezi who is already making waves on TikTok and Instagram with more than 120 000 followers on each platform.

Also read: Content creator creates positive change

“Being a content creator has opened many doors for me, I now advertise for big brands,” she said.

On her platforms Elihle advertises mostly fashion trends as she is a fashion model.

“I do content creating mostly on the weekends as during the week I focus on my schoolwork,” adding that she has not dropped in her studies.

Founder of The Purposefully Influencing Awards, Pearl Holdstock, said in her opinion content creating is the process of producing and sharing valuable, relevant, and engaging content across various platforms, such as: Facebook, Instagram, TikTok, X, YouTube in the form of posts, videos, stories and blogging written articles.

“It is also producing podcasts and distributing audio content through platforms such as Apple Podcasts or Spotify.”

Holdstock said once you reach 1000 followers, people can start earning as brands approach you.

“Content creators can also approach brands using apps like humanz, salt or register with different marketing agencies.

“The starting is 1000 followers but trade exchange collaboration brands prefer people with more that 3000 followers upwards for paid partnership.”

The awards will be held at Radisson Blu Hotel, Umhlanga on Friday, November 14. There are 30 categories including: Best Blog, Funniest Content Creator, Most Inspirational Content Creator, and Best Social Entrepreneur.

Holdstock said guests can expect a beautiful, inspiring event.
“We are planning to host 800 people right here in KwaZulu-Natal. We’re bringing content creators from Cape Town, Johannesburg, and beyond to experience the beauty of our province – from the culture to the food and, of course, the people.

What it takes to become a successful content creator?

A successful content creator should aim to:

Inform: Share knowledge and educate audiences on specific topics

Entertain: Capture attention with engaging or thought-provoking content

Inspire: Motivate audiences to take action or pursue their goals

Promote: Highlight products, services, or brands in a compelling way

Why Content Creation Matters?

Content creation is a powerful tool for:

Building Personal Brands: Establish yourself as an expert or thought leader in your field

Marketing and Advertising: Promote products and services to specific target audiences

Community Building: Connect with like-minded individuals and foster meaningful engagement

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