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Mama Emily a shining light

She is one of the shining entrepreneurs in the Clover Mama Afrika project.

Mama Emily Duda has been working at Garden World Centre in Muldersdrift for over twenty years and is one of the shining entrepreneurs in the Clover Mama Afrika project.

Recently she was awarded one of the special recognition awards for The Most Improved Entrepreneurial Mamas in the project.

Mama Emily (right) is awarded one of the special recognition awards for “The Most Improved” Entrepreneurial Mamas in the project.
Mama Emily (right) is awarded one of the special recognition awards for “The Most Improved” Entrepreneurial Mamas in the project.

The project is based on a simple concept – to empower community caregivers with viable skills, which they in turn pass on to others, in order to earn a sustainable income for the community.

All of this is done whilst caring for society’s most vulnerable members, like orphaned and abused children and neglected senior citizens.

Currently, 35 extraordinary Clover Mamas collectively look after more than 12 800 abused, abandoned, orphaned and HIV/Aids infected or affected children, as well as more than 3 500 senior citizens, in 35 geographical regions throughout South Africa.

From a modest start up, Mama Emily now employs three people and heads up the Clover Mama Afrika Bakes initiative at Garden World and with the support of Garden World’s owners Jan de Waal and John Mundell, she produces a variety of delicious breads and bakes for Garden World customers and the surrounding communities as well.

The project at Garden World is significant in that it is Clover Mama Afrika’s first Enterprise Development project and Emily is completely dedicated to taking her baking business to new heights with her team.

In order to spearhead the growth of the business, Mama Emily met the members of General Manager’s Forum in Muldersdrift this week to promote her wares.
The various hotel managers welcomed the initiative and the opportunity to support such a worthwhile cause.

Speaking on behalf of tourism owners for the Muldersdrift Communication Action Group (MCAG), Gilbert Hickman says: “Developing entrepreneurs and creating job opportunities is one of the core challenges facing our country, and we applaud both Clover, Garden World and Mama Emily on this project. We have been completely satisfied with the price, quality and delivery time of our orders from this project to date. We will continue to support her and to help her to grow her enterprise.”

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