WATCH: Why fast food is so addictive

An exploration of the science behind junk food cravings.

Picture: iStock

There is science behind why foods such as pizza, burgers and potato chips are so irresistible.

While we may call it delicious, researchers call it hyperpalatability.

For more news your way, download The Citizen’s app for iOS and Android.

Access to the top content, vouchers and other member only benefits