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By Faizel Patel

Senior Digital Journalist


Let the kids play: How to boost girls’ creative confidence

Children deserve to have opportunities to play, imagine, create and express themselves without limitation or fear of failure.


A global study from Lego has revealed that most girls (76%) are confident in their abilities to be creative, but as many as two-thirds are scared to make mistakes.

According to the study, parents have noticed this, with 71% saying these pressures cause girls to hold back on developing and sharing their ideas.

Miroslav Říha, country manager for Lego South Africa said children deserve to have opportunities to play, imagine, create and express themselves without limitation or fear of failure.

“Allowing kids to play freely and without limitation involves everything from the toys they play with to the way we speak to them and even in how we offer praise.”

Language inspires confidence

Lego said the study also showed that limiting what children play with and even how they play negatively effects their creative confidence.

“In fact, 87% of all participants in the same study said experimenting with Lego bricks and building sets helped them feel more confident in their creative skills. Yet Lego play is mistakenly considered more suited to boys than girls, which inevitably places girls at a disadvantage.”

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According to the study, gender stereotyping sneaks its way into how adults address, direct, and praise children, where words like ‘pretty’ and ‘cute’ are used to describe work by girls, while ‘clever’ and ‘cool’ are more typically directed at boys.

“Where’s the fun in fearing failure? Simply by changing how we speak to children, grown-ups can ease a lot of the tension that children, and especially girls, feel to be perfect,” says Říha.

“This shows children that flawless results are not the goal but being able to celebrate the small wins and how much we’ve learned and grown creatively. This simple adjustment dials down that pressure kids feel to be perfect, and suddenly they are free to explore, create, and make mistakes.”

Nurturing creative confidence

Říha said giving children opportunities to be creative without limitation or pressure has a number of benefits for their development and well-being.

“Girls are already innately creatively confident, according to the research. Let’s let girls and boys enjoy the gift of limitless play that’s not tied to getting top results, competing with others, or living up to anyone’s expectations. Parents and caregivers play a central role in this process.”

The Lego Play Unstoppable campaign was created with the goal of breaking down the barriers that prevent children from being their uninhibited creative selves, celebrating the girls and boys in their creative worlds.

Parents can play a part in helping to nurture creative confidence in children through a range of free workshops designed to inspire creators aged six to twelve years old to unleash their creativity.

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