Meta releases Sub-Saharan Africa ‘2022 Year in Review’

Tech giant Meta has released its 2022 Africa Year in Review, capturing some of the company’s investments and initiatives in Sub-Saharan Africa (SSA) across innovation, its support of SMBs and creators as well as its work connecting communities.

Showcased through an infographic and short video, this highlights Meta’s ongoing milestones and successes across the region, whilst reinforcing its continued investment and commitment to Africa. 

Growing communties

Enitan Denloye, Country Director SSA, Meta said the company is motivated to grow communities.

“We remain invested in Africa and the various communities we support here in the region. Our work continues to be rooted in giving people the power to build community, whilst bringing the world closer together – whether as SMBs, creators or tech innovators.

Some of the key 2022 Meta Africa Year in Review highlights include:

• Facebook Reels – Launched Facebook Reels across 20 countries in Sub-Saharan Africa to help creators monetise their crafts, connect with, and discover new audiences in News Feed and Groups.

• Facebook Protect – Rolled out Facebook Protect in Mauritius and South Africa, a programme designed to provide increased protections around the world for journalists, activists and human rights defenders.

• #StaySafeOnInstagram in Ghana and Nigeria – Unveiled an education campaign focused on enabling users to take steps to protect their accounts from phishing and hacking.

• WhatsApp’s first-ever global brand partnership – Launched with Nigerian-born NBA All-Star Giannis Antetokounmpo, this featured a short film about his Nigerian roots – titled ‘Naija Odyssey’.

• ‘Future Africa: Telling Stories, Building Worlds’ – In partnership with Africa No Filter, announced the six finalists of the programme aimed at boosting the use of Virtual Reality in Africa’s storytelling.

• No Language Left Behind – Unveiled our single AI model that translates over 200 languages, including 56 African languages.

• Creators of Tomorrow – Spotlighted and celebrated emerging talent from around the world who are inspiring a new movement of creative content online, including here in Africa.

• Launched ‘My Digital World’ in Cameroon – Rolled out a digital literacy program aimed at educating users on responsible social media usage and how to stay safe online.

• NFT Digital Collectibles expansion across Sub-Saharan Africa on Instagram – Enabled creators to share their digital collectibles on Instagram, including how to leverage their fanbase to monetise their craft.

“We believe Africa, and the immense talent this region holds will continue to play a key role in Meta’s journey,” said Denloye.

Meta key milestones

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