Michelin Latitude Sport 3s rock

What is more, although it has been on the European replacement market only since the beginning of the year, the new tyre has already been certified on some of the category’s most prestigious models. Among them is the new Porsche Macan, which means that when it goes on sale next month, its 18, 20 or 21-inch wheels can be fitted with the latest Michelin SUV tyres.

The same choice has been made by BMW for its X5 and Volvo for its XC 90 models, whose 18, 19 and 20-inch wheels can take to the road on Michelin Latitude Sport 3 tyres. The reason why the Michelin Latitude Sport 3 tyre has been selected by the world’s most admired carmakers to factory-equip their flagship models is because it combines all of the performance features demanded by these SUV owners.

Among these, the most important is safety, which is at once Michelin’s fundamental demand for every one of its tyres, a prerequisite for users and a performance-critical factor for carmakers. In this highly scrutinised performance factor, the new Michelin Latitude Sport 3 tyre stops an amazing 2.7-metres shorter on wet roads than the previous generation tyre. Plus, it offers superior mileage and helps to improve fuel efficiency it is claimed.

In line with the carmakers’ vision for their SUVs, which are intended purely for on-road use, the Michelin Latitude Sport 3 is engineered to run on asphalt. In its first year on sale, it will be offered in 28 sizes to equip the biggest possible number of SUVs already on the road or soon to be.

As the third generation of Michelin’s on-road SUV tyres, the new Michelin Latitude Sport 3 has inherited all the expertise and capabilities of the past 12 years, in particular through the close development partnership with Porsche.