Jaco Van Der Merwe
Head of Motoring
4 minute read
8 Feb 2021
7:49 am

Why 2008 is massive for Peugeot in 2021

Jaco Van Der Merwe

Excellent compact SUV will go a long way in changing perceptions.

Peugeot 2008

If ever a carmaker needed an ambassador at just the right time, it’s Peugeot with the all-new 2008. Peugeot Citroën South Africa (PCSA) started a local French Renaissance in 2019 by reviving the Citroën brand after a four-year local hiatus, also vowing to clean up its act which has seen it become renowned for poor after-sales backup and resale value. It rolled out three impressive Citroën models and the enticing Peugeot 5008 to spearhead its comeback, but just as the revolution was building momentum, 2020 happened. The group was not spared the industry trend of a knock in sales, but...