The difference between selling and marketing a home

Many sellers assume that marketing a home begins and ends with listing it on a property portal. In reality, it involves far more than that and can make all the difference in how buyers respond.

When homeowners decide to sell their property, one of the first questions they ask their real estate agent is, “How will you market my home?” But according to Adrian Goslett, CEO and regional director of REMAX Southern Africa, many sellers often confuse marketing with simply advertising a home.

“Selling is about letting people know that your property is available, but in the sea of listings, marketing is what makes buyers stop, take notice and picture themselves living in the space. It starts with identifying the type of buyer who is most likely to be interested in the home and determining the most effective ways to reach them,” he explains.

From preparing the property and capturing professional photographs, to writing compelling descriptions and running targeted advertising, every element of marketing is designed to showcase the home’s strengths to the right audience before negotiations even take place.

“For sellers, listing your property is just the beginning of the journey. Marketing your home is an ongoing process that involves making sure that your home connects with the right buyers and encourages enquiries,” says Goslett. That is where working with an agent makes a world of a difference.

Choosing a qualified real estate agent with an established network of prospective buyers and industry contacts can help broaden your property’s reach. Experienced agents spend years building these relationships and marketing themselves, making it easier to match the right buyers with the right property.

“If you’re thinking about selling your home, reach out to a qualified property practitioner who can help create a marketing strategy that gives your property the best possible outcome,” concludes Goslett.

Issued by Kesia Cloete