Should you buy the ‘ugly’ house on a great street?

While buyers naturally gravitate towards homes that look picture-perfect in listing photos, the freshly renovated home isn’t always the smartest purchase. An outdated kitchen, questionable paint colour or old bathroom can always be upgraded but a noisy road, poor access, or the wrong neighbourhood can’t.

According to Adrian Goslett, CEO and regional director of REMAX Southern Africa, when it comes to property, the oldest rule in the book still remains strong: location trumps everything, even renovations.

“While modern upgrades and lifestyle features can boost a home’s appeal, no amount of investment can make up for a poor location. An outdated home in a desirable neighbourhood can offer more long-term potential than a renovated property in an undesirable area.”

This sentiment is echoed by Kobie Potgieter, broker/owner of REMAX Independent Properties, who notes that the one thing money can’t buy is a great location.

“Overcapitalising in the wrong area is a mistake we still see too often. Always upgrade within the ceiling of your suburb. If the street doesn’t support your improvements, you’re just throwing good money into a bad investment,” she advises.

While buyers shouldn’t overlook an outdated property, Goslett advises prospective buyers to know the difference between a home that needs a little cosmetic attention and one that has more serious underlying issues.

“Structural cracks, serious damp, poor workmanship or major electrical and plumbing issues are a very different situation compared to outdated finishes. Cosmetic changes can often be addressed relatively easily and over time, whereas more serious defects can be costly to repair.” Goslett notes that a professional inspection can help unearth these defects before the buying process begins.

Beyond assessing the condition of the property itself, buyers also need to consider what the “perfect location” means for them. Barbara Larney, broker/owner of REMAX Wine and Whales, points out that the ideal location is subjective and depends largely on a buyer’s lifestyle, family needs and future plans.

“Urban vibrancy, suburban calm, or proximity to nature all appeal differently depending on your priorities. Taking time to evaluate what environment supports your goals and wellbeing ensures you choose a location that delivers sustainable value and satisfaction for years to come,” explains Larney.

“Sometimes the right home isn’t the one that looks the greatest in pictures. A good agent can help you look beyond cosmetic flaws, understand the potential of the property and, decide whether a location and home are right for you,” concludes Goslett.

Issued by Kesia Cloete