African Media Entertainment (AME) has launched its latest audio innovation. Simply Smooth promises local and global hits from a wide musical database. The service can be streamed from their website and is available to download on Android and Apple.

AME has a deep history with radio and the business of radio in South Africa. With changes in technology, on-line audio consumption is a growing phenomenon and caters for listeners looking for a specific audio journey both in real time and on-demand.

It is with this backdrop that group CEO, Dave Tiltmann, announces, Simply Smooth, the latest innovation in the AME audio stable. Rooted in the international success of the Smooth Radio format, Simply Smooth harnesses AME’s understanding of radio audiences and music as well as embracing the company’s innovation first attitude.

Simply Smooth embraces a wide, yet bespoke, musical data base of contemporary hits spanning the 70’s, 80’s, 90’s, contemporary tunes and the magic of the 2000’s! It is a 24/7, always on music companion and is a free to use service.

Designed with the listener in mind at every step of the listening process, Simply Smooth aims to take the audience on a digital music experience as the service unfolds over the next few months.

With local hits inter-fused with global sounds, Simply Smooth promises audiences a soundtrack that will create new memories while allowing them the opportunity to remember the old ones too!

“We look forward to your drum solo with Phil Collins, your duet with Adele, your sold-out concerts with Robbie Williams, your cabaret sessions with Lira and Sting, and your world tour with John Legend,” Tiltmann says.

Understanding technology and consumption, Simply Smooth will stream off www.simplysmooth.co.za and is available to download on Android and Apple.