WATCH: Hlaudi Motsoeneng announces his new party, the African Content Movement

Former SABC chief operating officer Hlaudi Motsoeneng has announced his intention of launching a political party, going so far as to say he believed he had a chance of contesting the presidency in 2019 and that he didn’t think Cyril Ramaphosa could defeat him.

It is a historical day for all SAns because for the first time int he history fo South Africa #Hlaudi is walskigninto the union buildings as the president of South Africa. – Hlaudi @TheCitizen_News

— Simnikiwe H (@onlynikki89) December 13, 2018

#Hlaudi movement #ACM or the African Content Movement is a political party with the aim to 'shake the political landscape' says a Spokesperson. pic.twitter.com/bDkPl9G3Uo

— Simnikiwe H (@onlynikki89) December 13, 2018

The former COO circulated an invitation to media, saying he had a “historical” announcement. It said the announcement was not just for journalists but for “all South Africans who demand real transformation”.

It also had a slogan, “the future is in your hands”, so all signs appear to be indicating that Motsoeneng is about to launch himself into the political arena.

You can watch the announcement live below, courtesy of the SABC. The Citizen is also tweeting live from the announcement.

#Hlaudi founded this party because he realised that none of the political parties were assisting citizens. Says he was removed for helping people and having the power to have people listen to him @TheCitizen_News

— Simnikiwe H (@onlynikki89) December 13, 2018

#Hlaudi says people must stop praising people for 'mesmerizing' people with English calling for African languages to dominate parliament. @TheCitizen_News

— Simnikiwe H (@onlynikki89) December 13, 2018

#Hlaudi says as long as the economy is not in the hands of SAns 'we are in trouble'. Calls for manufacturing industry to transform economic power to South Africans @TheCitizen_News

— Simnikiwe H (@onlynikki89) December 13, 2018

#Hlaudi says he was labeled corrupt because he was 'dangerous' to some. If he was corrupt the Hawks should have caught him, he adds. @TheCitizen_News

— Simnikiwe H (@onlynikki89) December 13, 2018

#ACM has white members, #Hlaudi points out but tells them that they must know they will not be in the majority when it comes to empowered and positions @TheCitizen_News

— Simnikiwe H (@onlynikki89) December 13, 2018

#Hlaudi says he believes land just be given to people but not by force. Calls for white people to be engaged @TheCitizen_News

— Simnikiwe H (@onlynikki89) December 13, 2018

#Hlaudi pokes fun at people who 'want the land back' when some have sold the land they received through restitution @TheCitizen_News

— Simnikiwe H (@onlynikki89) December 13, 2018

'If they bought land and there is proof that they bight land then you kust not take it by force just buy it back' #Hlaudi says of expropriation @TheCitizen_News

— Simnikiwe H (@onlynikki89) December 13, 2018

#Hlaudi says government should subsidize the taxi industry instead of 'elite' projects like Gautrain. Vows to take this policy to parliament @TheCitizen_News

— Simnikiwe H (@onlynikki89) December 13, 2018

#HlaudiMotsoeneng #Hlaudi we don't need to do research we know people are hungry, he says. He says politicians forget the poor after they vote. @TheCitizen_News

— Simnikiwe H (@onlynikki89) December 13, 2018

#Hlaudi 'some people say in don't love education – I do love education' he says when someone get a qualification there must be a visible 'output' of that education. @TheCitizen_News

— Simnikiwe H (@onlynikki89) December 13, 2018

#Hlaudi says to those who have many qualifications and are educated 'what have you done to change the lives of the people? Dololo' @TheCitizen_News

— Simnikiwe H (@onlynikki89) December 13, 2018

#Hlaudi wants Africa to have a single currency, he is against grants and wants government create jobs not grants #ACM @TheCitizen_News

— Simnikiwe H (@onlynikki89) December 13, 2018

'Now you have someone.. A wonderful person' says Hlaudi encouraging people to register to vote so they can vote for #ACM @TheCitizen_News

— Simnikiwe H (@onlynikki89) December 13, 2018

'I'm ready for Msholozi I'm going to take him head on' says #Hlaudi of his party vs the #ANC @TheCitizen_News

— Simnikiwe H (@onlynikki89) December 13, 2018

You can a make it if you don't have qualifications if you believe in yourself – #Hlaudi #ACM @TheCitizen_News

— Simnikiwe H (@onlynikki89) December 13, 2018

“I am going to shock the country,” he told The Sowetan.

He has a few times before announced his ambition as well as expressed his view that it would actually be possible for him to become president.

Outside the High Court in Johannesburg last week, where Motsoeneng was fighting for a pension payout he lost when he was fired at the SABC, he told his supporters he would be running for president, saying “South Africa needs Hlaudi to change South Africa”.