Toyota cruises through turbulent times

The state of the South African economy is bleak. We all know and acknowledge this.

Vehicle sales year-on-year has declined. Toyota, an industry leader, achieved a 22,1% stake in overall vehicle sales. Hilux still rules the roost in terms of bakkie sales.

“We are particularly proud of the role played by our dealers and our customers in making Toyota the leading brand in the LCV segment.”

“A segment leadership of 41,4% is not to be sniffed at. Our products in this segment range from Hilux and Land Cruiser bakkies supporting the agricultural sector to Hiace taxis anchoring the local transport system – as well lifestyle afficionados who love the comfort of the double-cabs while appreciating their utilitarian qualities,” said Leon Theron, senior vice president of sales and marketing at Toyota South Africa Motors.

Hiace’s domination of 95% is unchallenged and will remain unchallenged, and Hino sold 100 new trucks in February.

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