Ineos launches in SA with flagship dealership in Cape Town
The dealership's course has been purpose-built for the automaker's off-road utility vehicle, the Grenadier.
With Ineos Grenadiers slowly starting to make their way onto South African roads, Ian McLaren had a sit down with their head honchos after visiting their impressive Cape Town dealership at the V&A Waterfront.
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South Africans love off-roading. Our monthly new car sales numbers don’t lie – SUVs and bakkies rule the roost. Granted, most rarely venture off of the beaten path but there are still a certain few that cater to the most hardcore of adventurers. Where the original Land Rover Defender left off, the Ineos Grenadier hopes to forge forward.
Related: Ineos reveals a new hydrogen-powered off-roader
Now, the brand has emerged in South Africa, with an impressive Cape Town dealership adjacent to a helipad at the Waterfront. George Ratcliffe, the commercial director of Ineos Automotive, says: “We haven’t finished the [test] track completely, go up into Cape Town and a route up to Table Mountain on gravel so it shows the vehicle’s capabilities on and off-road.”
Their dealership course has been purpose-built for the Grenadier with wading, departure and entry angles all centred around the versatile model.
Related: Local Pricing Revealed for New Ineos Grenadier Quartermaster
More impressively, the journey to get the Grenadier here has taken considerable time and effort with the justification behind the six-month delay being the pursuit of improved quality and reliability. Lynne Calder, the CEO of Ineos Automotive, adds that they have put the model through over two million kilometres worth of testing and have had favourable results, jokingly stating ‘we haven’t broken it yet even though we’ve tried very hard’.
Related: Bespoke Ineos Safari Grenadier has a canvas roof and tiered seats
Despite this, Calder adds that they have built the Grenadier under the ideology that it can be repaired quickly and easily.
“People aren’t going to have problems with vehicles and that talks to how quickly we can fix it. You can have a car that you can fix that you don’t have to plug into a million different diagnostic machines so we have substantially less electronic control units than most vehicles on the market today.”
Ineos will have full sales service operations available in Durban, Gauteng and Cape Town within the next few months.
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