Watch: First impressions of S08 DM as Soueast confirms SA launch plans
A Chery-owned brand is set to enter South Africa in 2027 with luxury-focused SUVs, including hybrid models aimed at the growing family vehicle market.
Chinese car maker Jetour International has confirmed that Soueast will enter the South African market in 2027.
According to The Citizen, Soueast was recently acquired by the Chery Holding Group and produces luxury family-orientated vehicles focused on comfort, style and smart innovation.
In China, Jetour and Soueast have partnered, with Jetour vehicles currently being built at Soueast’s factory.
The company has not yet confirmed exactly which models it plans to import, but preliminary investigations suggest the brand is likely to launch the S06 and S07 in both ICE and PHEV derivatives.
Soueast S06 expected in ICE and hybrid form
The S06 shares its platform with the Jetour Dashing, meaning buyers can expect many styling similarities. The main distinction is expected to be the S06’s hybrid technology.
The S06 is expected to come with a 1.5T internal combustion engine delivering 116kW and 290Nm of torque.
There will also be a PHEV version that utilises a 1.5T GDI petrol engine with an electric motor for a total output of 265kW and 530Nm of torque, with a 0-100km/h time of six seconds and a combined range of up to 1 000km.
The DM hybrid model features a 19.5kWh battery, offering an electric range of 114km.
All options are expected to use a seven-speed automatic dual-clutch transmission.
S07 and S08 focus on comfort and technology
The S07, meanwhile, aims to deliver an intelligent, comfortable and versatile urban driving experience, using smart voice control technology to connect the driver with the vehicle.
It is expected to use the same 1.5T engine in ICE and PHEV form as the S06.
The Citizen had the opportunity to test drive the S08 DM in Beijing and conduct a detailed walkaround of the vehicle.
From initial impressions, the family-orientated SUV proved extremely comfortable, while the suspension felt composed on the short test track at Nanjing Airport.
The vehicle delivered a premium feel and came packed with some of the latest technological innovations.
Based on the brief experience, the S08 DM could provide consumers with another luxury-focused option in an already highly competitive local market, where a growing number of Chinese brands are entering at a rapid pace.
Watch the video:
You can watch the test drive here.
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