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Government denies blame as Jeffreys Bay loses major surfing event

Jeffreys Bay has lost a major international surfing event after funding issues, sparking political criticism and warnings of significant economic losses for the coastal town.

The Department of Sport, Arts and Culture has distanced itself from South Africa’s failure to secure the hosting of a premier international event.

According to The Citizen, the World Surfing League (WSL) pulled Jeffreys Bay from its 2026 championship tour schedule this week due to a lack of financial support.

Procedural dispute

This year marks the 50th anniversary of the international surfing tour, but the department tasked with safeguarding the nation’s sporting interests claims procedural regulations were not followed.

Africa’s surfing mecca had hosted the event for more than three decades and was an economic staple for the small coastal town.

In announcing its 2026 calendar this weekend, the WSL replaced Jeffreys Bay with a picturesque holiday destination outside Hamilton on New Zealand’s North Island.

WSL CEO Ryan Crosby expressed his disappointment at moving the event but hoped it would return in future.

“We love J-Bay and the community there, and we’re really grateful to them for welcoming us for so many years. It’s undoubtedly one of the best waves in the world,” said Crosby.

“We did our very best to make J-Bay work in 2025, but the financial support isn’t there to make it viable this year,” he explained.

Political reaction

The DA said the failure to secure the surfing crown jewel was a blow to Eastern Cape tourism and employment in the area.

“Behind every cancelled booking and every quiet shop floor is a family whose income depended on this event. Government inaction should not be paid for by ordinary residents,” said Eastern Cape Legislature member Vicky Knoetze.

Knoetze said the department and Minister Gayton McKenzie had failed to confirm funding for the event, while the Kouga municipality and sponsors had pledged their support.

“Major international sporting events play a critical role in attracting visitors, stimulating local economies and showcasing the Eastern Cape on the global stage. They require strategic leadership, not silence,” she said.

Department response

The department yesterday said the surfing competition was privately owned and that previous editions had received little government involvement or funding.

The department outlined the procedures for submitting hosting applications for international events, saying approvals were within the minister’s prerogative but also subject to Cabinet scrutiny.

“In the case of the WSL event, the department and ministry did not receive any formal application submitted in accordance with the regulations.

“As no request for national government funding, guarantees or associated services was formally submitted for consideration, no funding decision was therefore taken at the national level.

“All public comments that are now seeking to place blame at the feet of the minister for the inability to secure a WSL event for 2026 are misguided, a form of deflection and unjustified scapegoating,” the department explained.

The department added that Surfing South Africa will continue to receive funding via ‘an approved three-year funding agreement and subject to the availability of funds’.

Economic impact

The WSL is a privately funded surfing tour that costs roughly US$3m, about R47m based on this week’s exchange rate, per championship event to host.

DA member of parliament Leah Knott said this morning that the loss of the event could cost the local economy an estimated R150m.

Knott said the party would investigate why the event was not secured and accused the department and McKenzie of making ‘behind-the-scenes assurances’ that were not honoured.

“South Africa cannot afford governance by press appearance and empty undertakings. If ministers make promises to sporting bodies and communities, they must deliver, or be held accountable when they do not,” Knott concluded.


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Jarryd Westerdale

Jarryd got his first taste of the media industry working for Caxton’s local newspaper division covering Johannesburg’s western suburbs. Four accomplished years at community level saw him win the Alet Roux Award twice as well as receive multiple Forum of Community Journalism (FCJ) award nominations. A short stint at a digital sports publication predominantly covering African sport led him to a publication he is passionate about. At The Citizen, he gravitates toward stories relating to governance and burning social issues, but is comfortable accepting any challenge.

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