Brendan Seery
Deputy Editor
4 minute read
25 May 2021
4:42 pm

Orchids & Onions: VW Family looking good, while Momentum is just plain silly

Brendan Seery

VW's Tiguan ad is your typical South African story. Race and language are irrelevant.

VW's Tiguan ad continues the brand's fine tradition.

Many a newlywed – man or woman – has suddenly come face to face with the other side of romance and love … that if you settle down with someone (married or not), they come with baggage. And that baggage is called family. It can be overwhelming or frustrating and can even bust up a couple, but in the end, deep down, no matter how wacky the family is (and they are), it is really the most important thing. As befits the bedrock of society. That’s the message from Volkswagen’s latest ad, for its Tiguan SUV, which continues the brand’s...