Brendan Seery
Deputy Editor
3 minute read
4 Jun 2022
6:00 am

Orchids and Onions: Old ballies wake up too late

Brendan Seery

Coronation get an orchid for a new spin on an old classic.

Photo: Screenshot/YouTube/CoronationSA

Once upon a marketing time, smoking cigarettes was what the “In Crowd” did. Aspiring to emphysema and lung cancer, as we now know… yet somehow smoking is not declining. Peter Stuyvesant’s marketing was, excuse the morbid humour, deadly effective. Smoking these fags, so they promised, was not only “your passport to smoking pleasure” but opened the doors for you to the world’s most glamorous, hedonistic playgrounds. Many can still remember the old Peter Stuyvesant ads, so ’70s… and even the jingle rings bells. That’s why the latest ad for Coronation Fund Managers – it’s been around a while, to be...