This is the second time the restaurant is rolling out the #CupsForVotes campaign.
Picture: iStock
South Africans are getting ready to make their mark at the polls on Wednesday.
To further encourage citizens to go out and exercise their most important right – casting a vote, the quick-service restaurant chain Wimpy will give a free cup of their Famous Wimpy coffee to everyone that comes into any of its restaurants across South Africa and present their voter’s mark.
Jacques Cronje, Wimpy marketing executive, says: “Voting during elections is a democratic right that all South Africans enjoy but, most importantly, it’s a responsibility for all in order to actively determine the future and governance of our country.
“The free cups of coffee that we will be giving to voters on May 8 are a token of appreciation to South Africans that are participating in the country’s democracy.
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“Voting isn’t something that ought to be taken lightly considering the history of our country, hence, as a corporate citizen, we encourage everyone to make their voices heard at these #SAElections2019.”
This is the second time that Wimpy is rolling out the #CupsForVotes campaign. The first one took place in 2014 and it was well received as thousands of South Africans flocked to Wimpy after voting.
Cronje added: “The response to the campaign isn’t just about the free coffee. It’s a testament to just how seriously South Africans take their democracy and the elections – and Wimpy is very proud to be a staunch member of the South African family.”
So, come Wednesday, make your way to a Wimpy restaurant near you after making your voice heard during this year’s elections and enjoy a complimentary cup of famous Wimpy coffee.
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