North Coast Courier launches new advertising portals
Caxton Local Media's new advertising platforms have made searching for all local goods and services easier than ever.
For the last 31 years The North Coast Courier (partnering with Caxton Local Media) has delivered local news to you weekly in print and more recently daily online. Now, while continuing to publish 40 000 newspapers across the Dolphin Coast every week, exciting new advertising platforms are to be added to our online offering for the benefit of both advertisers and readers.
Research shows that around the country communities place a premium on hyper-local content because it affects them specifically and catering for that need has always uniquely been The North Coast Courier’s and Caxton’s niche and focus.
The North Coast Courier already generate more than 250 000 pageviews a month. The new advertising platforms will in addition enable search online for goods and services available locally – be it homes, cars or specials from the retailers just down the road.
Caxton Local Media CEO, Bruce Sturgeon says, “We have embarked on a major digital venture to create unique local search options across a wide variety of platforms from cars to dating for each of the communities we serve. The first platforms to be launched are Homes, Biz (business listings) and Specials (catalogues) but more will be rolled out in the next 12 months”.
The Homes platform is tailor-made to fit local consumers’ local property needs whether they be renting, selling or buying. In addition the platform will provide essential tools to calculate affordability and monthly repayments.
The mobile-friendly Biz platform will be a boon for both business owners and seekers allowing the former to target just their target markets and the latter to search just for relevant businesses where they live.
The Specials platform will showcase digitised catalogues – similar to the hugely popular inserts in local newspapers – enabling readers for the first time to hunt online locally for the specials in their areas before hitting the malls to do their weekly shopping.
“By adding digital platforms like Homes, Biz & Specials to our sites we plan to make local search an effortless and enjoyable experience community by community,” says Sturgeon.
“We are confident adding these portals will usher in a new Digital Age in communities we serve.”
Do you want to receive news alerts via WhatsApp? Send us a WhatsApp message with your name and surname to 061 718 4438.
Please read our WhatsApp broadcast list disclaimer.
Join us on BBM at 59015786
Join the conversation on Facebook, Twitter and Instagram.
Stay in the loop with The North Coast Courier on Facebook, X, Instagram & YouTube for the latest news.
Mobile users can join our WhatsApp Broadcast Service here, or if you’re on desktop, scan the QR code below.
