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8 reasons people un-follow on Twitter

Want to stop people from unfollowing you on Twitter. Here are eight common mistakes that you can avoid.

TWITTER is all about having an audience. What is the point of tweeting if your insightful 140-character tweets fall on deaf ears?

Thus is is important to maintain a following and to understand why people would choose to un-follow your profile.

While most people have their own pet peeves, the article lists eight of the top reasons people unfollow fellow tweeps on the popular social networking site.

1. Having the defaults egghead twitter profile picture. If you don’t customize your profile people will assume that you never tweet something worth reading, and will ultimately un-follow your account.

2. Using slang words that no one understands. We all know how difficult it can be to construct an interesting tweet with 140 character, but if people cant understand what you are saying they are going to click the dreaded ‘unfollow’ button.

3. Your timeline is noisy. There is noting worse than having a tweep flooding your time line. People don’t want to be overwhelmed by your tweets.

4. Ironically, being to quite will also cost your followers. Try to tweet or a regular basis, without spamming your followers.

5. Using offensive or vulgar language, being rude or unprofessional.

6. Using too many hashtags. This makes you seem incompetent or are spamming them.

7. Your tweets are too negative. People want to read about positive stuff. If you are always pitying yourself or complaining about things people are going to lose interest.

8. In the same sense if your tweets are egotistical and self-absorbed people are going to get bored. Tweet about other interesting stuff as well.

At Caxton, we employ humans to generate daily fresh news, not AI intervention. Happy reading!

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MariClair Smit

Former journalist and current KZN digital campaign co-ordinator.

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